Posts Tagged 'Tips'

Bring The Love Back

Gw baru aja selesai ngikutin 3 hari workshop tentang HumanKind, dimana gw diajak untuk memahami apa itu HumanKind, apa bedanya dengan model-model yang ada sebelumnya, gimana membuat brief HumanKind, dll. Sedikit  tentang HumanKind bisa dilihat di post gw sebelumnya.

Di workshop ini diputar beberapa video ilustrasi tentang topik yang sedang di bahas. Ini salah satunya. Enjoy!

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Leo Burnett: HumanKind

Sedikit mencoba mengerti tempat ini. Video ini diputer di orientasi karyawan baru gw beberapa bulan yang lalu. well, Enjoy!!

How far does your creativity go?

Oh yang ini sangat menohok gw. Saran gw, print out iklan ini gede gede dan tempel di kubikel lo! Gw akan melakukan hal yang sama, begitu gw dapet meja permanen 🙂

 

panamercana1

 

panamercana2

 

panamercana3

The grammar cheat sheet

 

WRITTEN BY ALEXANDER CHARCHAR

When you know the correct way to structure a sentence, the world becomes a scary place – you start to notice how many people get it painfully wrong. The ease of content creation that the web now affords us is making the problem worse, so why not get a basic understanding to help make your text a little more professional?

Before we get into this, let’s establish two things.

  1. A lot of these ‘rules’ are different country to country, decade to decade.
    The way a proof reader or typesetter might lay out a page in Britain is different to how it might be done in America. How it’s done in 1985 is different than how it might be done in 2005. The styles of typesetting can change over time and throughout different regions.
  2. Always be consistent, even if it might not be ‘correct’.
    Some companies will have certain ways they layout text, even if it might be considered wrong for their geographic location. But they are consistent with how they lay their text out and that is the most important thing. You don’t want your audience to get half way through a piece of text and get confused because you changed the way you laid something out.

Double Spaces

Never use them. Ever. Your high-school teacher was wrong, don’t ever use them.

Apostrophes

An apostrophe is inserted when letters are removed.
Let’s go to the race. (Let us go to the race.)
It’s going to be a great day. (It is going to be a great day.)

The other use of the apostrophe is to show ownership.
The runner’s shoes.
Mayor Swanks’ opening speech.

Tip: If the last letter of the owners name ends in s, place the apostrophe on the end without adding the extra s.

Commas

Ah the lovely comma. A comma can help you set the pace of your text, but don’t go crazy.
He ran faster and faster, faster still, his muscles burnt, his face dripped.

Is more interesting than:
He ran faster and faster. His muscles burnt and his face dripped.

There are also a few rules when using a comma:

  1. Use it to divide items in a list (of three or four items), when in a run-on sentence.
  2. Use with and, but, for, or, nor, so, yet. 
    She ran as fast as her body would let her, yet it wasn’t enough.
  3. Use to separate contrasting parts of a sentence. 
    She felt she couldn’t summon the energy to run the fastest, she was wrong.
  4. Use in a similar way to parenthesis, but when you don’t want to break the flow. 
    She smashed her feet on the pavement, not realising the damage she was doing, in an effort to win.

Paragraphs

This can be a problem on the web, as apparently the ‘enter’ key is a little hard to find. We’ve all seen those sites, where someone posts an article that isn’t broken into paragraphs correctly. The problem with this is that your text needs to breathe, flow well and look smooth – a lot of this is achieved by well spaced paragraphs. A couple of simple guidelines:

  1. Stick to around 5 sentences
    The reality is that you can have as many sentences in a paragraph that you feel is needed to get your point across, but for arguments sake, let’s save five or six is somewhat of a limit.
  2. Keep each paragraph topical and relative.
    Don’t make two distinct points in one long paragraph when two short ones will work better.

Quotation Marks

The British will use single quotes, then double quotes, when there is a quote within a quote.
‘I can’t forget I “can run as fast as lightning” for as long as I need’ Samantha told herself.

While the Americans will do this the other way around.
“I can’t forget I ‘can run as fast as lightning’ for as long as I need” Samantha told herself.

The British idea is that single quote marks are less obtrusive, the American idea is that double quotation marks are more noticeable. So really, they have their preference for the exact same reason. However, as I am an Australian, I go by the British standard of singles first.

Punctuation in Quotes

If the question mark, full stop or any other punctuation is part of the quote, then include it within the quotation marks.
He raised an eyebrow and scoffed, “Did you hear that Samantha is ‘going to run me into the ground’ at today’s race?”

If the quote is part of a sentence, and the punctuation isn’t part of the quote, then keep the punctuation on the outside.
To think, he thought he could win, he even went as far as to say ‘you aren’t even a blip on my radar’, in that cocky I’m-a-prick tone of his.

If the whole sentence is a quote, then keep the punctuation inside of the marks.
‘I won, I won, I won, even with this athletes foot, I won! Whooo!’

Hyphens & Dashes

There is a difference here and this is probably the thing most people get wrong on the web.

The hyphen is essentially used to join two words together, without space on either side.

Dashes are different. There is either the en dash or the em dash. An en dash will be the width of the capital N in any given font, while the em dash is the width of a capital M in said font, and they both have different usages.

Em Dash (in HTML: )
You would use an em dash instead of a comma or brackets as it helps give emphasis and is the typographical equivalent of the dun-dun-da music. Just make sure you never have space on either side of an em dash.
The race was almost over—but it was only really beginning for Sam.
The race was almost over—it has been a hard hour for all—and it was only down to a few contenders.

En Dash (in HTML: )
The en dash is used between a range of numbers, while kept closed, and is best used when the span is part of a list.
1–5 runners are expected to fail.
10–25 runners will be hurt.

However, if the span is part of running prose, then it’s generally nicer (phonetically and typographically) to use from and to, but use your own judgement on this.
One to five runners are expected to fail.
The mini-Olympics will run from the 29th until the 30th.
The temperature is expected to have a top of 20–25 degrees on the day of the race.

Another use of the en dash is when you want to offset a phrase, but without the sudden hit of an em dash. Use it with a space either side.
Winning a race can be very hard work – I knew I could do it.

Tip: An easy way to easily insert the correct dashes into your writing, if using a CMS or something similar is to type out — for en dashes, or — for em dashes. Then perform a find and replace and presto, you’re done.

Numbers

This is nice and easy – numbers up to ten are typed in full, 11 and beyond are numerical. However, sometimes it’s nicer to spell them out.
Runners eight and 17 broke their legs.
The first place winner won two million dollars, second place received $158.

Conclusion

There you have it! A quick list on how to use some basic grammar that will set you apart from most schlumps who don’t know their ems from their ens. This list is quite basic and isn’t enough for perfect writing, but it’s enough to make you look like you actually care about your content, and you do care, don’t you? Yeah, that’s what I thought. The two books I used for guides, both of which you should already own or pick up eight copies of each of were;

Type it Write. A Voice project.
The Elements of Typographic Style – Robert Bringhurst.

I’m willing to bet you own the second book, or currently waiting for it to arrive (seriously, this thing is the typographic bible), but the first may be a little obscure to some of you. It’s a small book that was put together by the Voice group from Adelaide, Australia. It’s an awfully handy little thing and well worth grabbing a copy, whenever you see it.

29/08/2008 – A very special thank-you to those in the comments for letting me, and anyone else who is reading this article, know of the mistakes originally made. It is greatly appreciated!

 

Via Retinart

Adobe Kuler

Adobe Kuler interface

 

 

Udah pernah nyoba Adobe Kuler? Waw! Kalau belum tau, binatang ini adalah aplikasi internet yang berisi color generator. Dimana di dalamnya kita bisa bikin color schemes atau ngambil dari librarynya. Kode dan rumus pewarnaannya juga macem2. Asiknya, color schemes tersebut bisa langsung diexport ke software Adobe kaya Photoshop, Illustrator, dll. Bahkan sekarang ada desktop aplicationnya juga yang berjalan di Adobe Air, mirip Destroy Twitter tampilannya. Hahahaha… Penasaran? Langsung aja cobain Adobe Kuler! Enjoy

 

Adobe Kuler desktop

 

10 Tips for Writing a Remarkable Resume in Today’s Creative World

Dari pada kamu ngemis-ngemis minta kerjaan di milis, jilat-jilat pantat, dan minta dikasihani. Coba baca ini! Semoga bisa membantu. Satu hal lagi, berkarya! Nulis di milis sama sekali bukan berkarya! Kecuali lo cari kerja sebagai penulis milis. Enjoy!

Jurang Antara Ide dan Hasil Akhir: Ivan HW

Beberapa hari yang lalu gw bongkar2 lagi inbox email gw, sekedar buat baca2 lagi diskusi2 lama di milis, … (Jadi inget kalo dulu gw pernah pinter…)

Nah, trus gw nemu email ini, diskusi tentang kenapa ide iklan2 kita yg secara ide banyak yang bagus tapi eksekusinya jauh ketinggalan dibanding iklan diluaran sana. Salah satu yang ikut diskusi waktu itu adalah Mas Ivan HW, Associate Creative Director di BBDO Singapore. Salah satu tulisannya waktu itu kembali ngingetin gw ke tulisan Erik Vervroegen yang dulu pernah gw post di blog ini bahwa perang yg sebenarnya itu bukan di shoot day tapi di persiapannya. Sebuah karya yang maksimal baru bisa dicapai dengan persiapan yang maksimal. Mulai dari penggalian ide sampai final pre-pro. Lebih jelasnya, ini dia petuahnya…

Ivan HW on “Jurang antara ide dan hasil akhir”
Friday, 12/22/06

Ketika aku barusan lulus ngak sabar pengin pergi ke photoshooting studio. Menurut pikiran aku dulu ‘the big day’ itu terjadinya waktu photoshooting, dimana aku harus bikin decision2 penting, dimana aku bakalan craft photographynya, dimana mati hidupnya ide terjadi di waktu itu, tapi ternyata aku salah. Photoshoot cuman menjalankan ‘teori’ yg ada waktu pre-pro. Kalo udah terbiasa dgn ‘melihat visual’ sebelum photoshoot
pasti waktu shooting paling2 1-2jam udah selesai. Waktu pre-pro adalah waktu ngak bisa tidur, waktu photoshoot itu waktu tidur hehhehe. Walaupun di agency aku ada 2 producer, aku lebih suka cari props sendiri. Dari wardrobe sampe detail2nya yg lain. (kalo ada waktu).

Alesan kenapa kerjaan probono SEHARUSNYA jauh lebih bagus dari ‘real’ karena deadline pre-pro buat ‘real works’ itu ditentukan oleh clients atau media schedule. Hasilnya terlalu banyak compromise. Contoh topi mancing ada lebih dari 10 tipe tapi maunya tipe 1 cuman adanya tipe 3, tipe 1 perlu 3 hari buat dibuat tp shoot besok, yah ngak papalah sama2 topi kok. Tapi probono deadlinenya ketika semua yg kita mau sampe sedetail2nya yg paling kecil udah kita dapet BARU kita shoot. Itu alesannya di portfolio award winners photographer selalu scamnya seperti million $ budget, iklan asli dgn budget luar biasa keliatan seperti tanpa budget ama sekali. Sering aku interview AD yg selalu bilang oh sorry ini scam ads makanya
eksekusinya gini soalnya ngak ada duit. Dalem hati.. masa sih.

Ketika pre-pro itu adalah waktunya ‘pushing eksekusi’, sebelum itu ada sketch. sketch adalah waktunya ‘pushing ideas’. Sketch tuh pentingnya luar biasa. Kalo ngak biasa sketch coba biasain.. pasti ngak nyesel. Pernah baca interviewnya erick (tbwa paris)? dia juga gila sketch hehehhe.. yah semoga bermanfaat.

ivan hw
ps: sketch tidak identik dgn jago gambar. tiap kali aku sketch tetep harus dijelasin lagi, soalnya ngak pernah ada yg ngerti apa yg aku sketch hehehhe. Sketch cuman membantu aku utk menvisualisasikan apa yg ada didlm otak biar kagak lupa.


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