Archive for the 'Tips' Category

Bring The Love Back

Gw baru aja selesai ngikutin 3 hari workshop tentang HumanKind, dimana gw diajak untuk memahami apa itu HumanKind, apa bedanya dengan model-model yang ada sebelumnya, gimana membuat brief HumanKind, dll. Sedikit  tentang HumanKind bisa dilihat di post gw sebelumnya.

Di workshop ini diputar beberapa video ilustrasi tentang topik yang sedang di bahas. Ini salah satunya. Enjoy!

Advertisements

Leo Burnett: HumanKind

Sedikit mencoba mengerti tempat ini. Video ini diputer di orientasi karyawan baru gw beberapa bulan yang lalu. well, Enjoy!!

How far does your creativity go?

Oh yang ini sangat menohok gw. Saran gw, print out iklan ini gede gede dan tempel di kubikel lo! Gw akan melakukan hal yang sama, begitu gw dapet meja permanen 🙂

 

panamercana1

 

panamercana2

 

panamercana3

Five Ways to Use Twitter to Improve Your Marketing

Sponsored by Omniture

 

Do you tweet? If so, you’re part of a fast growing trend. EMarketer estimates there were about 6 million U.S. adult Twitter users in 2008, 3.8 percent of U.S. adult Internet users. Twitter users in the U.S. are projected to grow to 18.1 million by 2010, representing 10.8 percent of U.S. adult Internet users. Surprisingly, Twitter users tend to be older than traditional Internet early adopters; 45 to 54 year olds, the highest-indexing age group, are 36 percent more likely than average to visit Twitter, according to comScore.

Deeper analysis reveals some other interesting insights that can help marketers tap into Twitter’s strength. Of the top 75 searched terms on Twitter Search, Hitwise found that roughly 30 percent were entertainment-related. Also according to Hitwise, Twitter Search, which works in real time, differs from a search engine in that it sends very few visitors to retail sites. This seems to be in part because users frown on explicit promotional tweets. Based on Hitwise’s tracking, Twitter sends 20 percent of its downstream visits to social networks and another 20 percent to entertainment-related sites. This is similar to the behavior of blog visitors.

What does this mean for marketers? Think about how information dissemination and participation in an open conversation with your prospects and customers will support your business goals. While the data show that Twitter readership leans toward entertainment-related topics, as its user base continues to expand and mature a broader array of interests will be present.

 

 

Five Ways to Use Twitter to Aid Marketing

When assessing how to add Twitter to your marketing mix, consider the following five options:

Content distribution. Twitter is useful for time-sensitive information, such as:

  • Announcing breaking news. The US Airway plane crash-landing in the Hudson and the Mumbai riots were initially broadcast via Twitter.
  • Transmitting time-sensitive information. This includes last-minute flight delays by airlines like JetBlue and major traffic disruptions by LAFD.
  • Positioning your company as a thought leader. This includes distributing original content to extend the conversation. 
  • Providing an alternative forum for comments. This also includes enabling attendees at live events, such as trade shows, to communicate with each other.

Commerce support. Twitter can aid sales, but it can’t become strictly a promotional broadcast channel or many followers will leave.

  • Disseminate last-minute deals to drive sales.
  • Provide additional sales support to answer questions and help close deals. Like chat or a toll-free number, Twitter enables e-tailers to service prospects and customers. A few retailers already using Twitter effectively, including DellZappos, and Whole Foods.
  • Offer customer service via another channel and proactively alleviate customer issues.Comcast, a cable provider notorious for its customer service issues, has received positive feedback on its responsiveness via Twitter.

Advocacy forum. Twitter is a platform from which to develop a following for you, your brand, or your company.

  • Aid brand building. While many individuals use Twitter to enhance their personal brands, Twitter enables companies to participate in the conversation.
  • Expand services with useful information cost-effectively, particularly for nonprofit and political organizations. The March of Dimes provides daily pregnancy tips in Englishand Spanish, while Barrack Obama‘s presidential campaign connected with voters (although as president, Obama’s tweets have become less frequent).

Public relations support. Twitter provides another outlet to enhance PR-related communications.

  • Enable reputation monitoring by tracking and participating in the conversation related to your management, brands, and company. Also follow what’s being said by thought leaders in your niche.
  • Provide another channel to aid crisis management by getting your organization’s story out quickly in case of an emergency.
  • Use for PR outreach to journalists looking for timely input.

Research enabler. Leverage Twitter’s search functionality and ability to query and respond to an audience.

  • Track new trends on Twitter to discover what customers and prospects are saying about your brands, products, and company. Unlike search engines, the conversation on Twitter takes place in real time.
  • Participate by asking prospects their opinion about products and issues related to your firm.

 

 

Marketing Considerations When Using Twitter

As a form of social media, Twitter’s 140-character format means marketers must think about its unique characteristics. Twitter:

    • Is about participating and contributing to the discussion, not hardcore product promotion. When using Twitter, have guidelines about the information acceptable to communicate and the level of personal detail you’re willing to provide.
    • Requires consistent, dedicated staff to provide an ongoing presence that listens and participates in real time.
    • Is device agnostic so that followers may use a computer, smartphone, or other handheld device.
    • Has a user base that’s growing exponentially, so how it relates to your target market may be evolving.

     

     

    Measuring Twitter’s Impact

    As with any marketing initiative, it’s critical to have metrics in place to assess your progress against your marketing goals. Among the ways to calculate Twitter’s impact are:

      • Followers. The number of people following you or your brand on Twitter gives you a general idea of your community’s size. Do your followers retweet your information? What percentage of your followers continue to follow you over time? According to Nielsen’s blog, over 60 percent of Twitter followers fail to return the following month.
      • Conversations. This is an indication of how engaged your followers are with you. Consider the content of these exchanges. Have you been able to respond to prospects in a timely manner and change perceptions of your firm?
      • Brand improvement. Beyond traditional measurements, assess whether public perception of your brand changed as a result of your Twitter interactions. Do consumers feel that your firm is more responsive to their needs?
      • Lead generation/sales retention. Track the number of sales leads, purchases, or reduced customer complaints. This should ramp up as you build your Twitter following.

      While there are a number of dedicated analytics and research tools available, as Twitter continues to evolve the related analytics will become more sophisticated.

      Twitter’s recent explosive growth translates into an opportunity for marketers to engage with prospects and customers proactively in an open forum. To this end, think about leveraging the content and information within your organization to build your following on Twitter.

      Join us for a one-day Online Marketing Summit in a city near you from May 5, 2009, to July 1, 2009. Choose from one of 16 events designed to help interactive marketers do their jobs more effectively. All sessions are new this year and cover such topics as social media, e-mail marketing, search, and integrated marketing.

       

      Via ClickZ

      The grammar cheat sheet

       

      WRITTEN BY ALEXANDER CHARCHAR

      When you know the correct way to structure a sentence, the world becomes a scary place – you start to notice how many people get it painfully wrong. The ease of content creation that the web now affords us is making the problem worse, so why not get a basic understanding to help make your text a little more professional?

      Before we get into this, let’s establish two things.

      1. A lot of these ‘rules’ are different country to country, decade to decade.
        The way a proof reader or typesetter might lay out a page in Britain is different to how it might be done in America. How it’s done in 1985 is different than how it might be done in 2005. The styles of typesetting can change over time and throughout different regions.
      2. Always be consistent, even if it might not be ‘correct’.
        Some companies will have certain ways they layout text, even if it might be considered wrong for their geographic location. But they are consistent with how they lay their text out and that is the most important thing. You don’t want your audience to get half way through a piece of text and get confused because you changed the way you laid something out.

      Double Spaces

      Never use them. Ever. Your high-school teacher was wrong, don’t ever use them.

      Apostrophes

      An apostrophe is inserted when letters are removed.
      Let’s go to the race. (Let us go to the race.)
      It’s going to be a great day. (It is going to be a great day.)

      The other use of the apostrophe is to show ownership.
      The runner’s shoes.
      Mayor Swanks’ opening speech.

      Tip: If the last letter of the owners name ends in s, place the apostrophe on the end without adding the extra s.

      Commas

      Ah the lovely comma. A comma can help you set the pace of your text, but don’t go crazy.
      He ran faster and faster, faster still, his muscles burnt, his face dripped.

      Is more interesting than:
      He ran faster and faster. His muscles burnt and his face dripped.

      There are also a few rules when using a comma:

      1. Use it to divide items in a list (of three or four items), when in a run-on sentence.
      2. Use with and, but, for, or, nor, so, yet. 
        She ran as fast as her body would let her, yet it wasn’t enough.
      3. Use to separate contrasting parts of a sentence. 
        She felt she couldn’t summon the energy to run the fastest, she was wrong.
      4. Use in a similar way to parenthesis, but when you don’t want to break the flow. 
        She smashed her feet on the pavement, not realising the damage she was doing, in an effort to win.

      Paragraphs

      This can be a problem on the web, as apparently the ‘enter’ key is a little hard to find. We’ve all seen those sites, where someone posts an article that isn’t broken into paragraphs correctly. The problem with this is that your text needs to breathe, flow well and look smooth – a lot of this is achieved by well spaced paragraphs. A couple of simple guidelines:

      1. Stick to around 5 sentences
        The reality is that you can have as many sentences in a paragraph that you feel is needed to get your point across, but for arguments sake, let’s save five or six is somewhat of a limit.
      2. Keep each paragraph topical and relative.
        Don’t make two distinct points in one long paragraph when two short ones will work better.

      Quotation Marks

      The British will use single quotes, then double quotes, when there is a quote within a quote.
      ‘I can’t forget I “can run as fast as lightning” for as long as I need’ Samantha told herself.

      While the Americans will do this the other way around.
      “I can’t forget I ‘can run as fast as lightning’ for as long as I need” Samantha told herself.

      The British idea is that single quote marks are less obtrusive, the American idea is that double quotation marks are more noticeable. So really, they have their preference for the exact same reason. However, as I am an Australian, I go by the British standard of singles first.

      Punctuation in Quotes

      If the question mark, full stop or any other punctuation is part of the quote, then include it within the quotation marks.
      He raised an eyebrow and scoffed, “Did you hear that Samantha is ‘going to run me into the ground’ at today’s race?”

      If the quote is part of a sentence, and the punctuation isn’t part of the quote, then keep the punctuation on the outside.
      To think, he thought he could win, he even went as far as to say ‘you aren’t even a blip on my radar’, in that cocky I’m-a-prick tone of his.

      If the whole sentence is a quote, then keep the punctuation inside of the marks.
      ‘I won, I won, I won, even with this athletes foot, I won! Whooo!’

      Hyphens & Dashes

      There is a difference here and this is probably the thing most people get wrong on the web.

      The hyphen is essentially used to join two words together, without space on either side.

      Dashes are different. There is either the en dash or the em dash. An en dash will be the width of the capital N in any given font, while the em dash is the width of a capital M in said font, and they both have different usages.

      Em Dash (in HTML: )
      You would use an em dash instead of a comma or brackets as it helps give emphasis and is the typographical equivalent of the dun-dun-da music. Just make sure you never have space on either side of an em dash.
      The race was almost over—but it was only really beginning for Sam.
      The race was almost over—it has been a hard hour for all—and it was only down to a few contenders.

      En Dash (in HTML: )
      The en dash is used between a range of numbers, while kept closed, and is best used when the span is part of a list.
      1–5 runners are expected to fail.
      10–25 runners will be hurt.

      However, if the span is part of running prose, then it’s generally nicer (phonetically and typographically) to use from and to, but use your own judgement on this.
      One to five runners are expected to fail.
      The mini-Olympics will run from the 29th until the 30th.
      The temperature is expected to have a top of 20–25 degrees on the day of the race.

      Another use of the en dash is when you want to offset a phrase, but without the sudden hit of an em dash. Use it with a space either side.
      Winning a race can be very hard work – I knew I could do it.

      Tip: An easy way to easily insert the correct dashes into your writing, if using a CMS or something similar is to type out — for en dashes, or — for em dashes. Then perform a find and replace and presto, you’re done.

      Numbers

      This is nice and easy – numbers up to ten are typed in full, 11 and beyond are numerical. However, sometimes it’s nicer to spell them out.
      Runners eight and 17 broke their legs.
      The first place winner won two million dollars, second place received $158.

      Conclusion

      There you have it! A quick list on how to use some basic grammar that will set you apart from most schlumps who don’t know their ems from their ens. This list is quite basic and isn’t enough for perfect writing, but it’s enough to make you look like you actually care about your content, and you do care, don’t you? Yeah, that’s what I thought. The two books I used for guides, both of which you should already own or pick up eight copies of each of were;

      Type it Write. A Voice project.
      The Elements of Typographic Style – Robert Bringhurst.

      I’m willing to bet you own the second book, or currently waiting for it to arrive (seriously, this thing is the typographic bible), but the first may be a little obscure to some of you. It’s a small book that was put together by the Voice group from Adelaide, Australia. It’s an awfully handy little thing and well worth grabbing a copy, whenever you see it.

      29/08/2008 – A very special thank-you to those in the comments for letting me, and anyone else who is reading this article, know of the mistakes originally made. It is greatly appreciated!

       

      Via Retinart

      10 Tips for Writing a Remarkable Resume in Today’s Creative World

      Dari pada kamu ngemis-ngemis minta kerjaan di milis, jilat-jilat pantat, dan minta dikasihani. Coba baca ini! Semoga bisa membantu. Satu hal lagi, berkarya! Nulis di milis sama sekali bukan berkarya! Kecuali lo cari kerja sebagai penulis milis. Enjoy!

      Aha!! I got an idea!!

      Do your idea do this?

      1. Grab Attention

      2. Say Something Relevant

      3. Leave an Impression


      Blog Stats

      • 40,765 hits

      DON’T ASK ME TO SHUT UP

      "Advertising is the most fun you can have with your clothes on".

      Ya, ini blog iklan. Berisi opini, pujian, dan mungkin hinaan. Gak semuanya benar, gak wajib didengar, tapi jangan dibungkam. Sekedar belajar, ditulis biar gw inget, dipublish biar berguna.

      NOTE: Pilih kategori dari sidebar untuk memudahkan menemukan artikel yang dicari :)

      Follow me on Twitter

      Categories